Fossil x Crosley Radio

the task

Fossil and Crosley Radio are collaborating together to create a one of a kind watch and record player. I had the pleasure to create pieces to be posted on Instagram.

The blue background videos were teasers for the watch and record player release. I came up with the idea to have the label match what’s on the watch while maintaining the record form to vaguely hint at a Crosley and Fossil collaboration.

Deliverables:

• Platform: Instagram and Facebook

• Duration: 5-15 seconds

• Aspect Ratio: 9:16 and 1:1

Campaign Period: April 2019